![]() ![]() What’s missing in the design is consistency. It does seem like the woman in the image was having a stroke. However, what caught the attention of Reddit user fakeg1rl was the image in the ad. Norwegian Air Shuttle, a low-cost airline in Norway, published ads to promote flying to Europe nonstop. Norwegian Air Shuttle (Don’t Like It Love It) Still, there’s a disconnect with the copy and the design that it doesn’t seem to work. It’s not exactly an improvement from the last one, but Thomson Reuters has made it clear it wasn’t a Venn Diagram. Twitter user Felix Salmon posted a photo of the Venn Diagram ad. Those in social media sounded off over the seemingly Venn Diagram ad and joked that Thomson Reuters and the values in the ad: trust, partnership, innovation, and performance isn’t what runs in the company. It could have been an honest advertising design mistake, but seeing as the two circles are overlapping, one may assume that it’s a Venn Diagram. Thomson Reuters, a global multimedia and researching company, published an advertisement that may have misused the Venn Diagram. Thomson Reuters (Our Values Venn Diagram) Fortunately, after receiving backlash, BIC South Africa apologized for its mishap and took down the ad. Not only was the ad an advertising design fail, but it was a disaster overall. A single message could work but four taglines in one is a text overload. Plus, the text doesn’t seem to connect with the brand and there’s too much of it. Stock photos may reduce photography costs, but it’s advisable to use actual photos to convey authenticity. Not only is the messaging distasteful and sexist, but the overall design looks boring.īIC seemed to use a stock photo of a businesswoman. Unfortunately, it received backlash worldwide because of how absurd the ad was. ![]() To show their solidarity for the holiday, it even added a hashtag #HappyWomensDay as part of their copy. In an attempt to persuade its consumers, particularly women, into buying more ballpens, BIC South Africa, posted a print ad for Happy Women’s Day. In this article, we discuss eight advertising designs that may have no consistent branding or provide any connection to their audience. However, not all receive praise from critics, which could have an impact not only on the ad but on the brand as well. Some advertisers try to divert meaning and messaging away from its intended design to create shock value. Many brands try to think outside of the box and unleash their creativity to capture their audience’s attention. A huge part of advertising success is advertising design. Without proper advertising strategies, brands could experience difficulties in reaching their target audience and getting their message across. Advertising can be a hit or miss for brands. ![]()
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